At Micrographic we are specialized in the development of XHTML, CSS and JavaScript webs and, in addition, we offer integrated content managers that facilitate the maintenance and actualization of a web, be it a corporate web, e-commerce, user community (with forums, blogs, surveys,…), etc.

In each case we select the most appropriate solution for the needs of our clients and we offer them advice and information about the use of content management, upon completion of the project. This allows the client to work with the web, day-to-day and autonomously, without any outside help nor prior web programming knowledge. In fact, in the majority of cases, actualizing the web would be just as simple as writing an e-mail.

Online Marketing and Search Engine Optimization are necessary instruments for obtaining a good position in main Internet search engines and for reaching good visibility for you business on the Internet. Nevertheless, marketing and SEO alone are not enough. Although traffic coming from search engines is an important key for the success of a website, our main goal would be to assure of the effectiveness of that traffic.

Our goal is to get traffic focused toward the client, while we perfect the website to increase the conversion rates. Our marketing process mainly consists of three steps:

• Optimization of search engines
• Improvement of user involvement and conversions
• Marketing plan by means of publicity PPC

A good design consists of details. Besides this premise, we care about all aspects of the creation of a web, giving great importance to its functionality.

The design is much more than simply choosing colors, fonts, forms and images. We believe that the secret to a great design is knowing how to organize all of those elements so that they are capable of giving information in a logical and coherent manner. We do not believe in fireworks, but in utility and effectiveness.

When we design a web we constantly take into account how it is going to be constructed and how it will work. This way, we can affirm that not only the design but also the utility are present at each stage in the development of the project.